Last week I shared how to make a best selling product with Sawgrass and this week, I'm showing you how to actually SELL it!
My first top tip is to remember that Marketing is just balance of attention and perception - you need to decide what it is you want to say or show and then get people to take notice! People always think Marketing is a mystical art, but it's really not!
Secondly, you have to work out who you want to buy your product, in the case of our bestselling mug here, this is kids (of any age!) buying it for their dad or perhaps a mum buying it on behalf of little kids for Dad. So we want to show sentimentality and meaning behind the gift. Showing how their names can be added to make this personal let's your customer imagine themselves buying it for their Dad.
and lastly, show the product in 'real life' adding your product to a lifestyle setting like this let's your customers easily imagine it in their home. It shows how it easily fits into everyday life AND it adds scale and proportion so they can imagine the product in real life - essential for an e-commerce transaction where you can't physically touch and feel the product!